The method
Most plans start at the wrong place.
After fifteen years coaching over 500 clients in person, I built Training Space around a hierarchy of habits that actually compound. Here’s the order that works.
The principle
It’s not a logical hierarchy.
It’s a behavioral one.
Most weight-loss plans tell you the right thing: eat less, move more, sleep more, lift weights. The information is correct. The problem isn’t what to do.
The problem is the order. Most plans assume you’ll behave logically. You won’t. Nobody does. After watching 500+ clients try and fail with every approach in the industry, I learned that there’s a behavioral order to health — and getting it wrong is why most plans fall apart.
We cannot optimize anything before it is consistent.
That’s the entire game. Build the right habit at the right time, get rewarded for it, then move to the next one. Skip a phase and you build on sand.
The five phases
The order matters.
Three foundational phases in sequence. Then two parallel directions for life.
01
Movement.
Walking. Mobility. The keystone.
Movement is the keystone habit. Without a daily walk and some baseline mobility, nothing else lands. Food doesn’t matter. Programmed lifting doesn’t matter. The base layer is whether your body is moving at all.
Most people skip this and jump to harder things. They start with a gym membership, a diet, a tracker. Two weeks later they’ve quit because the gym was too intimidating, the diet too restrictive, the tracker too tedious. They never built the floor that holds it all up.
02
The gym.
Adding strength to the foundation.
Once movement is in, we add the gym. Lifting compounds the foundation: better posture, more strength, more energy. Most importantly, “I lift” is a stronger identity than “I walk.” People defend it.
At this stage we’re not optimizing the program yet. We’re showing up consistently. Any modality counts — class, solo, machines, free weights. The reward currency is attendance, not progress.
03
Food.
Aligned to your new physical life.
Food is the hardest behavior to change — but only when you tackle it first. Once movement and gym are installed, food becomes much easier. “I’m someone who trains” becomes “I’m someone who fuels my training” — the natural next progression.
We don’t restrict. We add. Protein at every meal. Whole foods over processed. Carbs to fuel workouts appropriately. The scale starts to move naturally, without feeling restricted.
─── After the foundation, you choose your direction ───
04
Performance.
Self-actualization through events.
Pick an event. A first 5K, a powerlifting meet, a marathon, a bodybuilding show. Train for it. Peak. Compete. Recover. Pick the next one. The cycle of training arc → peak → event → recovery is where physical self-actualization lives.
Without an event, you plateau at maintenance — fine, but not transcendent. With one, you keep finding flow.
05
Optimization.
Decades of compounding.
For people who care more about how their body works in thirty years than what it does next month. Sleep optimization, HRV, bloodwork, VO₂ max, recovery protocols. Every variable on the dashboard, tuned.
This is the longevity practice — the work that compounds across decades. The reward is showing up at seventy still strong, sharp, and able.
Most clients eventually do both. The system supports any direction, indefinitely.
What this means for you
Your Training Space starts where you are.
When you sign up, I figure out which phase you’re actually in — not where you think you should be. Most people aren’t where they think they are. That’s why they’ve been stuck.
Then I build your Training Space around that starting point. Every action is designed to build momentum at the right phase. You climb when you’re ready, not before.
Most clients move from Phase 1 to Phase 3 within twelve weeks and lose an average of 20 pounds along the way. After that, you decide: do you want to test yourself with events, or do you want to compound your longevity? Or both.
How we work together
Four steps. Then we’re training.
01
Book your Build Session.
Pick a time that works, choose your gym, and payment happens right in the booking. One step, and your spot is locked.
02
We build it together, in the gym.
A 60-minute session: full baseline testing, then I build your personal program with you on the spot in the Training Space app. You leave with your plan loaded and week one ready.
03
You run it. I tune it.
For 12 weeks you train on your schedule and log everything in the app. Every week I review your numbers, reward what worked, and adjust the plan. Messaging in between whenever you need me.
04
Week 12: the re-test.
We get back in the gym together and re-test everything. You see your before and after in hard numbers, and decide if you want to keep going.
Pricing
$497 to build.
$99/month after week 12.
The $497 covers the build and the first 12 weeks of tuning. After that, $99/month keeps me coaching you weekly — reviewing your data, adjusting the plan, refining what’s working.
Questions, answered
What you should know before you book.
- What happens in the Build Session?
- We spend 60 minutes together in the gym. I run your baseline: strength and endurance tests matched to your level. Then I build your personal program with you on the spot, in the Training Space app, around your schedule and your equipment. You leave with week one loaded and your numbers recorded.
- What does the coaching look like for 12 weeks?
- You train on your own schedule and log every session in the app. Every week I personally review your numbers and adjust your plan: weights, volume, exercise swaps, whatever the data says. Between reviews you can message me anytime. This is not an algorithm pretending to be a coach. It is a coach using software.
- Do I need a gym membership?
- You need somewhere to train, and you pay the gym directly so there is no markup from me. Three options: Maximum Fitness in San Carlos, where I coach ($165 per month, 24/7 access, FIT3D body scans for your before and after). 24 Hour Fitness, at roughly a third of the price, where I can run your Build Session and re-test. Or the gym you already have. You pick your option right in the booking.
- I’m out of shape / starting from zero. Is this for me?
- Yes. The program is built from your baseline, not someone else’s. Whether you are returning after years off, post-injury, or postpartum, the point of the Build Session is to meet you exactly where you are and progress from there. The only person you compete with is last week’s you.
- What happens after week 12?
- We re-test in person and you see your before and after in hard numbers. If you want to keep going, coaching continues at $99 per month: same weekly reviews, same messaging. Totally optional, cancel anytime with a single message, and most people decide at the re-test.
- How does payment work?
- The $497 is collected when you book your Build Session, by card, through the booking page. That is the whole price for the first 12 weeks: both in-person sessions and all the coaching in between. No contracts, no hidden fees. The gym membership, if you need one, is paid separately to the gym.
- What if it turns out this isn’t for me?
- If we finish your Build Session and you decide this isn’t the right fit, say so and I refund the $497 in full. You risk one hour, not five hundred dollars.
Limited spots available.
Book your Build Session, pick your gym, and we get to work.
Questions? Email me directly — I reply within 24 hours.